Product brief · Working people modelPeople behind
People behind
the product.
Audience goals, contributor work, and operating responsibilities for the Backcountry concept.
First-pass hypotheses and candidate actors. No profile is a research-validated segment or an approved production account type.
Group 01 · 4 profiles
Audience + members
Group 02 · 5 profiles
Contributors + community
Group 03 · 6 profiles
HOL + external operators
Validate before deciding.
The member profiles may be overlapping goals or stages in one person's journey. HOL still needs member interviews, staff workflow review, and decisions on group ownership, professional verification, support, partner access, and event operations. Candidate actors have no approved login or permission set.