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Product brief · Working people model

People behind
the product.

Audience goals, contributor work, and operating responsibilities for the Backcountry concept.

First-pass hypotheses and candidate actors. No profile is a research-validated segment or an approved production account type.

Contributors + community · Working hypothesis

Professional athlete

A registered person using a self-service Athlete identity; the same person may also be Guide, Creator and Athlete. Basic professional setup requires no HOL approval.

Primary goalConnect their work and expertise to a credible audience without reducing participation to a promotional feed.

Illustrative portrait for the Professional athlete persona
At a glance · Working hypothesis

A path through the work.

A proposed sequence from the working persona. Access, approvals, and handoffs still need HOL review.

  1. Register/sign in

  2. verify email

  3. select professional identities

  4. draft and publish one person profile

  5. use the combined Professional workspace

  6. agree organization affiliations with both sides

  7. link genuinely published work

Needs + friction to test

What could get in the way.

One coherent public profile and Professional workspace, clear self-declared versus verified claims, mutual affiliations, broad region privacy and preserved personal membership/activity. Paid professional tools and content pass-through remain deferred.

Role relationship.

Self-service professional label layered onto free or paid Member access on one account. Verified claims, reader entitlement, organization assignments and internal staff permissions remain separate. Ordinary profile publication needs verified email, not HOL approval.

Evidence + assumptions

What this rests on.

Howie's directive and Product Strategy. Andy’s October16 public people/organization profile direction; see public profile scope.

Working hypothesis; not a finding from member interviews or an approved production role.

Validation question

What we need to learn.

Test the selected self-service setup and combined-workspace experience; optional verified-evidence standards and paid professional tools need later definition.

Working traceability

Professional athlete

Relationships describe product hypotheses and demo stories. Candidate authority and implementation status remain subject to HOL review.