Your account
Product brief · Working people model

People behind
the product.

Audience goals, contributor work, and operating responsibilities for the Backcountry concept.

First-pass hypotheses and candidate actors. No profile is a research-validated segment or an approved production account type.

HOL + external operators · Working hypothesis

HOL commercial manager

An HOL staff member responsible for advertiser, sponsor, and partner relationships. Justin is associated with ad sales in the September 8 meeting, but this page describes a product job, not Justin personally or a confirmed staff assignment.

Primary goalCreate valuable, clearly labeled commercial participation that supports member use and can be delivered with editorial trust intact.

Illustrative portrait for the HOL commercial manager persona
At a glance · Working hypothesis

A path through the work.

A proposed sequence from the working persona. Access, approvals, and handoffs still need HOL review.

  1. Manage organization relationship

  2. review normal ownership claim/evidence

  3. request information or approve/decline

  4. escalate disputed exceptions

  5. coordinate commercial proposals and delivery

  6. review Commercial Partner applications in follow-up

  7. report relevant results

Needs + friction to test

What could get in the way.

A usable inventory of opportunities, clear approval stages, consistent labeling, evidence of partner value, and a boundary between sales commitments and editorial decisions. Self-service sales and campaign management remain undecided. Prepare organization public-fact proposals linked to private partner records when relevant, without exposing contacts/contracts or implying that every listed organization is a sponsor.

Role relationship.

Internal HOL Commercial assignment, separate from external org owners/managers and Commercial Partner status. Handles normal ownership claims, including free pages; escalates disputes/exceptional recovery. Reviews Commercial Partner applications in follow-up. Basic org updates are owner/manager self-service; editorial/sponsored content retains separate approvals.

Evidence + assumptions

What this rests on.

September 8 meeting, September 15 meeting, and Product Strategy. Andy’s October16 public people/organization profile direction; see public profile scope.

Working hypothesis; not a finding from member interviews or an approved production role.

Validation question

What we need to learn.

HOL's commercial brief, partner types, approval owners, measurement needs, and whether any partner will access an account.

Working traceability

HOL commercial manager

Commercial manager Internal partner relationships and normal org ownership claims; disputes escalate; partner application review is follow-up.

Working roles · 1

Commercial manager

Related backlog stories · 23

HOL-D012 · Contact Backcountry with a questionHOL-D025 · Choose a membership or change my planHOL-D035 · See clearly labeled partner benefitsHOL-D036 · Review and approve sponsored placementsHOL-D037 · See how the app and community are doingHOL-D046 · Apply for a private gear testHOL-D047 · Run and publish a private gear testHOL-D048 · Shop Backcountry goods and gift certificatesHOL-D058 · Sign in and manage my sessionHOL-D076 · Manage the Backcountry goods catalogHOL-D077 · Review goods orders and fulfillmentHOL-D078 · Prepare events and manage approved appearancesHOL-D084 · Prepare and publish public organization profilesHOL-D086 · Reset my password and recover account accessHOL-D087 · Change my sign-in emailHOL-D088 · Protect my account with two-step verificationHOL-D096 · Claim an existing organization pageHOL-D097 · Review and resolve organization ownership claimsHOL-D099 · Apply to become a Commercial PartnerHOL-D100 · Review Commercial Partner applicationsHOL-D101 · Change my passwordHOL-D102 · Review and sign out my devicesHOL-D103 · Set up and manage HOL staff access

Relationships describe product hypotheses and demo stories. Candidate authority and implementation status remain subject to HOL review.