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Product brief · Working people model

People behind
the product.

Audience goals, contributor work, and operating responsibilities for the Backcountry concept.

First-pass hypotheses and candidate actors. No profile is a research-validated segment or an approved production account type.

Contributors + community · Working hypothesis

Professional guide

A registered person using a self-service Guide identity; the same person may also be Guide, Creator and Athlete. Basic professional setup requires no HOL approval.

Primary goalBe discoverable where their expertise is relevant and contribute guidance within clear professional and editorial boundaries.

Illustrative portrait for the Professional guide persona
At a glance · Working hypothesis

A path through the work.

A proposed sequence from the working persona. Access, approvals, and handoffs still need HOL review.

  1. Register/sign in

  2. verify email

  3. select professional identities

  4. draft and publish one person profile

  5. use the combined Professional workspace

  6. agree organization affiliations with both sides

  7. link genuinely published work

Needs + friction to test

What could get in the way.

One coherent public profile and Professional workspace, clear self-declared versus verified claims, mutual affiliations, broad region privacy and preserved personal membership/activity. Paid professional tools and content pass-through remain deferred.

Role relationship.

Self-service professional label layered onto free or paid Member access on one account. Verified claims, reader entitlement, organization assignments and internal staff permissions remain separate. Ordinary profile publication needs verified email, not HOL approval.

Evidence + assumptions

What this rests on.

Howie's directive, Product Strategy, and the place and event concept. Andy’s October16 public people/organization profile direction; see public profile scope.

Working hypothesis; not a finding from member interviews or an approved production role.

Validation question

What we need to learn.

Test the selected self-service setup and combined-workspace experience; optional verified-evidence standards and paid professional tools need later definition.

Working traceability

Professional guide

Guide plus free or paid Member access Self-service professional fields and broad service areas; ordinary signup/publication has no HOL approval. Paid Guide tools deferred.

Related backlog stories · 33

HOL-D005 · Follow a place and sign up for an eventHOL-D008 · Explore places on a mapHOL-D013 · Find guides, creators, and other peopleHOL-D015 · See stories, people, and events connected to a placeHOL-D029 · Verify experts and manage their accessHOL-D030 · Send in photos or video for reviewHOL-D031 · Explore richer maps and details for a placeHOL-D032 · Get ready for a trip or learn a new skillHOL-D033 · Join an expert question sessionHOL-D038 · Plan a day out and save the planHOL-D041 · Find members and guides who choose to appear on the mapHOL-D042 · See updates from people and places I followHOL-D050 · Check conditions for a placeHOL-D058 · Sign in and manage my sessionHOL-D071 · Apply for professional verification and see the resultHOL-D072 · Submit original work for editorial reviewHOL-D073 · Prepare and submit an answer to a member questionHOL-D083 · Explore public organization pagesHOL-D086 · Reset my password and recover account accessHOL-D087 · Change my sign-in emailHOL-D088 · Protect my account with two-step verificationHOL-D090 · Set up my professional profileHOL-D092 · Choose and switch my workspaceHOL-D098 · Confirm or remove a professional affiliationHOL-D101 · Change my passwordHOL-D102 · Review and sign out my devicesHOL-D104 · Find my profile and account settingsHOL-D105 · Choose which updates I receiveHOL-D106 · Understand and control what my profile sharesHOL-D107 · Manage my saved payment methodsHOL-D108 · Manage my delivery addressesHOL-D109 · Review my Shop purchases and receiptsHOL-D110 · Review my membership bills and receipts

Relationships describe product hypotheses and demo stories. Candidate authority and implementation status remain subject to HOL review.